Acquiring the right domain name is one of the best
investments you can make for your business.
There are many proven benefits, so we encourage you to browse our site, view our range of high quality, keyword rich domain names and secure them for your business.

 

To the Business Owner/Marketing Manager,

Having a website or minisite showcasing your business was once not very common, however in this commercial, internet-savvy consumer world it is now a must have.

It is crucial the presentation of ALL your advertising and marketing matches the quality of your product or service.

To ensure you present a great first impression with your online presence, as well as give your website the best opportunity to heighten your search engine ranking, you should secure the best, unique, keyword-rich domain names.

.co.nz Domain Names

• Generic, keyword-rich domain names ending with the .co.nz extension (the most credible and most popular for NZ commercial purposes) are a valuable commodity, they are unique and there is only ONE of each of them.
• The Domain Name Commission Ltd (DNC) statistics show that as at the 31st March 2011 there were 375,079 .co.nz active domain names registered out of the total of 433,183 .nz domain names registered.
• New Zealand also has one of the highest rates in the OECD of internet use. There were 3,600,000 Internet users in New Zealand (representing 85.4% of the population) as at June 2010 based on the Internet World Stats statistics.

Our aim is to demonstrate and prove the benefits of acquiring quality, generic keyword rich domain names.

Every website needs a domain name, such as www.abccompany.co.nz

 Which of the following two domain names is more appealing? 

www.jonsmithdrainageltd.co.nz

or 

www.drainlayer.co.nz

I think it’s fair to say www.drainlayer.co.nz is the better domain name for the following reasons:

• It Instantly projects credibility and you are seen as the 'authority' site
• It contains a generic, keyword term that describes an actual service
• Illustrates that you are serious about your business
• It is infinitely more ‘brandable’
• It is easier to remember
• It sounds better
• It just looks better as it’s shorter and the word ‘drainlayer’ is very clear
  

Direct Navigation Traffic

Another very important reason www.drainlayer.co.nz is the better domain name is ‘direct navigation traffic’ (also known as keyword type-ins and type-in traffic)

Direct navigation traffic, type-in traffic and keyword type-ins are terms that describe the way people navigate the internet in order to arrive at particular websites.

It involves an internet user bypassing online search engines (such as Google, Yahoo, SearchNZ, NZS etc) and navigating directly to websites by typing the domain name directly into their website address bar.

• Surveys have shown 60 percent of internet user’s state they have bypassed search engines and typed keywords directly into their browsers with the ‘hope’ of being directed to the right website.

As well as the other very real benefits of keyword domain names, direct navigation traffic is a great reason to acquire generic, keyword domain names.

Some domain names attract no or few direct navigation visitors, while others will receive a few hundred. Then there are some domain names that receive thousands of direct navigation visitors every month and will continue to do so, as that is the nature of generic, keyword-rich domain names and the way we use the internet.

This means more leads & more potential customers for your business. 

• A 2005 study of Internet traffic by WebSideStory's StatMarket division revealed that ‘direct navigation traffic’, such as browser type-in traffic, bookmarks of existing sites, and visits to existing, known website domain names converts into sales at 4.23% of total visits compared to 2.3% for product and service related searches performed via the search box at search engines such as Google and Yahoo. A 200% higher conversion rate!

Google Keyword Tool

Google is the number 1 search engine in the world. Net Applications based in Aliso Viejo California has been a leading source of applications for webmasters and eMarketers since 1999. Their application Net Market Share shows that as of January 2010 Google’s share of the global search engine market is 85.78% (source)

As of July 2009, on a monthly basis there are around 76 billion searches (source) performed on Google search engines globally.

Google have many brilliant tools/resources/applications available and we utilise many of them. One of these applications is a Keyword Search Tool which reveals the approximate number of search queries per month for any given keyword term(s) typed into google.co.nz

The Keyword Search tool provides three keyword matching options for the number of search queries per month, which are:

1. Broad Match - This is the approximate number of monthly search queries for the keyword(s) as well as similar phrases and related alternatives.

2. Phrase Match - This is the approximate number of monthly search queries that match the exact phrase of the keyword(s).

3. Exact Match - This is the approximate number of monthly search queries that match the exact phrase of the keyword(s) exclusively.

Keyword Domain Names and Search Engine Rankings

When users search on Google, they are looking for relevant results and Google wants to provide them the most relevant results.

Following is a direct quote from Google.com

"When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user"

• If your website has the matching keyword domain name, Google looks at this (as well as other factors) and scores your website higher and over time enhances your rankings in their search engine results pages (SERPs).

e.g. Someone searches on google.co.nz for drainlayer. If you owned the keyword domain name www.drainlayer.co.nz and you had a website or minisite which was search engine friendly and had good content, (as well as other factors) over time it should move up in the rankings, and yes, even to the top positions.

Also, equally as important is the way we, as internet users will instinctively click on the website that matches our exact search term, in this case www.drainlayer.co.nz.

• When you view our domain names we include the number of Broad Match, Phrase Match and Exact Match searches our domain names receive on google.co.nz each month.

How to Buy our Domain Names

We have put together an easy four step buying process so you can secure the best domain names for your business before your competitors do:

Below is an overview, view the How to Buy page for more details.

1. Search & Select

2. Select Your Payment Option

3. Change of Registrant Form

4. Ownership

Take time to browse our site where you can view the benefits of generic, keyword rich domain names, check out the facts of the New Zealand domain name space, calculate your customer lifetime value using our calculator and see what you can do with your domain name.

 

“Advertising is totally unnecessary.  

Unless you hope to make money”

- Jef I. Richards,
US advertising professor

 

To your business success,

The Keyword Team.