Keyword.co.nz was developed to showcase our range of unique, quality domain names as well as inform business owners, marketing managers and others in the benefits of unique, generic domain names.

Over the last twelve years I have had a keen interest in the internet and domain names. In 2000, I began accumulating my own portfolio of domain names and have watched with great interest the changes in supply and demand over recent years.

The overall trend is that the demand for generic, targeted domain names continues to grow, while the supply declines as smart businesses secure domain names.

Domain names are one of the greatest marketing tools available to any business, no matter what their size. If you can secure the most appropriate and effective domains for your business then you have a major competitive advantage.

I have experienced this repeatedly over the last 14 years while working in a large New Zealand advertising company, specialising in both print and online media. With 16 years experience in the advertising/marketing industry, I have learnt to appreciate the importance of a company’s branding. And this includes securing a selection of generic, keyword domain names.

I advise businesses on both print and online advertising – providing direction on the best advert design and layout, where keywords are vital to attract attention.

This is enhanced when businesses have already secured effective domain names, putting them ahead of their competitors.

To your business success,

Craig Stevens, Keyword.co.nz