Why should you invest in keyword-rich, generic domain name(s) for your business?
Generic domain names are one of the greatest marketing/branding tools available to any business, no matter what their size. Securing the most appropriate and effective domain name(s) for your business puts you at a competitive advantage.
Following are the key benefits in acquiring quality, generic domain names.
Instant Credibility
This is not an easy thing to obtain online, however, if you own a generic domain name potential clients immediately know that you are serious about what you are doing.
Your domain name is the first thing people see, so make sure it’s robust and descriptive by illustrating what you do. Drainlayer.co.nz offers a much more credible, impressive, authoritative message than abcdrainageandplumbing.co.nz.
You can also personalise your email addresses: John@drainlayer.co.nz looks much more professional and is more likely to be opened than JohnSmith@hotmail.com.
Targeted Leads & Conversion Rate
Direct navigation traffic (also known as type-in traffic and keyword type-ins) are targeted leads for your business. They are terms that describe the way people navigate the internet in order to arrive at particular websites. It involves an internet user bypassing online search engines such as Google, Yahoo, SearchNZ, NZS etc and navigating directly to websites by typing the domain name directly into their website address bar.
Surveys have shown 60 percent of internet user’s state they bypass search engines and type keywords directly into their browsers with the ‘hope’ of being directed to the right website.
A 2005 study of Internet traffic by WebSideStory's StatMarket division revealed that ‘direct navigation traffic’ such as browser type-in traffic, bookmarks of existing sites, and visits to existing, known website domain names converts into sales at 4.23% of total visits compared to 2.3% for product and service related searches performed via the search box at search engines such as Google and Yahoo. A 200% higher conversion rate!
Develop New Customers & Markets
A great domain name will allow you to launch your brand into the public’s mind at a low cost, and get the ‘kick start’ you need to start competing immediately in the marketplace.
By having a generic domain name you have a great opportunity to reach a larger audience and obtain customers from other markets and regions.
Branding & Marketing
With the right domain name your brand is already established and is easy to remember. e.g. AvocadoOil.co.nz, Drainlayer.co.nz, Gasfitting.co.nz
You can use the domain to support an existing brand, or, build a new brand under the domain name.
Competition
Buy the domain(s) before your competition does! A quality domain name you own is one your competitors don’t.
Direct navigation traffic domains can drive potential new clients to a company’s website repeatedly, at no additional cost, and you do not want them to arrive on your competitor’s website. Quality domain names are a huge competitive advantage.
What would the lifetime value of each customer you lose to a competitor be?
Search Engine Rankings
Websites with keyword-rich domain names have a much better chance of appearing in higher positions in search engine results for their particular keywords.
The Right Domain Name is a Salesman
Your domain name will be actively working for you 24 hours a day, 365 days a year. It doesn’t rest, sleep, get sick or complain, it just keeps working!
Combine this with the fact that it’s a complete marketing campaign that will never be obsolete or irrelevant.
Investment
Domain names are also a very worthwhile investment. In fact, domain names have gone up in value faster than any other commodity on earth.
Low Cost
Once acquired and depending on which registrar you use, .co.nz domain names cost between $22.50 and about $150.00 in yearly renewal fees.
Thousands of companies large and small have already purchased generic domains because they see the benefits that owning them brings.
Secure yours now and get them working for your business.
