Are you thinking about, or have you already acquired the perfect domain name(s) for your business? If so, congratulations! Here are some different options you now have available to you.
1. Park Your Domain Name(s)
You have the ideal keyword domain name(s) for your business and your competitors don’t, this is a great competitive advantage. Your first option is to do nothing with the domain name(s). You can simply ‘park’ your domain name(s) at your registrar until you decide what to do next – the important thing is you have secured them ahead of your competitors.
2. Redirect Your Domain Name(s)
If you have an existing website or minisite you could ‘redirect’ your new domain name(s) to the 'Home' page of your site, or to a specific page on your site to get the benefit of any direct navigation traffic to the domain name(s), as well as help build the ‘brand’ for the new domain(s).
E.g. The main domain name and ‘brand’ for our website is www.keyword.co.nz, however, if you type www.keyworddomains.co.nz, www.genericdomains.co.nz or www.generickeywords.co.nz into the address bar of your browser they will all ‘redirect’ to the 'Home' page of this website - www.keyword.co.nz
You can redirect a domain name to any URL you choose.
3. Hold The Domain(s) As An Investment
Domain names have gone up in value faster than any other commodity on earth and because they are unique their value will increase (as long at is a good, targeted, generic domain name that has commercial value) so you can hold the domain name(s) and wait for the value to increase.
4. Develop a Website Or Minisite
If you have acquired the domain name(s) for a new or existing business and you don’t already have a website or minisite, now is your opportunity.
With the right domain name, website presence and marketing, you could have one of the top brands in your market.
The presentation of all your advertising and marketing must match the quality of your product or service. What this means is that people will judge the credibility and professionalism of your business by how you present it.
If your website/minisite design is amateurish and or not visually appealing, you will immediately lose credibility and customers.
We have partnered with professional, quality web design businesses that specialise in, or have expertise in different fields.
Following is a web design enquiry form for you to let us know more information around your website requirements.
Simply complete the form and send it to us.The business or businesses that best match what you are looking for will be in touch with you to discuss your requirements in more detail.
By completing and sending the form there is absolutely no obligation on your part.
